Last night I attended the Apple "Moving the Industry" Keynote at the Okura hotel in Amsterdam, The Netherlands. Apple had a small event there for the IBC (
http://www.ibc.org/) crowd. The IBC is a major broadcast convention for professionals in Europe. About 1/3 the size of NAB. I'll have a roundup in video soon of the IBC and what was being shown, and what was announced by Apple. Here are some highlights:
At the "Moving Sound, Moving Video, Moving the Industry" presentation Apple announced that the next Final Cut Pro release will be supporting a number of formats greatly awaited by the European market. FCP will be compatible with 1080i50 HD format. This is an important announcement for the European video market. It basically means that Apple will be supporting the various HD PAL formats, which haven't been fully supported up until now.
Another announcement is that FCP will support the Sony MPEG IMX format. This is important as the Sony MPEG IMX format is quickly becoming the standard here in Europe. For some reason Sony has been able to muscle Panasonic out of the market on the SD and HD standard. By next year all broadcast files will no longer be given on tape in Holland but as MPEG IMX files (if memory serves me correctly, but I'll let the YML viewers know how this is progressing).
The HDV-standard from JVC will be supported as well as Panasonics P2 format series. More information on the P2 series of tapes, cameras and players can be found here: https://eww.pavc.panasonic.co.jp/pro-av/sales_o/p2/index.html
Those were the major announcements in the Keynote. For the rest we were given a demonstration of Motion, the same that was given at the NAB and Paris Expos. We were shown DVD Studio Pro, and shown the ineropreabiltiy between the Production Suite Programs in a demo. Nothing new for those of us that are Apple Video Pro's. There were some announcements about XSAN and XSERVE coming out soon. From what I hear though from some Apple rep's is that this is still in Beta. MTV Europe is using it at the moment and testing it, but it really isn't as airtight as it should be for enterprise market. SAN technology needs to be fail safe for the enterprise market it's being sold too, becuase we're talking about a problem costing lots of money if anything goes wrong. We'll see if Apple does deliver this on time.
Hobnobbing after the keynote at the Okura bar, talking to a number of other Video Professionals from Ireland, England, and some Apple reps, the main topic of discussion: Not motion, not XSAN. You guessed it, getting products! It seems everyone is complaining about the pour operations in distribution that Apple has at the moment. And when the guys that are ordering 20 G5's production suites start complaining, you know there are problems.
Unoffically though, they've got everything for the G5's; hardisks, cases, memory, etc. They just don't have any processors from IBM yet.
Another unofficial bit of news I heard between free wine glasses from another Apple rep, there are 500,000 iPod 4Gs on backorder. Mine is probably among them.
Let's see if Apple can get things fixed before the Holiday season. I hope so for Jay's Apple stock they do.
So that's a quick review for now. I'll have some video footatge up this week for everyone who wasn't able to go.
Gabe Mac from
www.whisper-media.com