Mac mini Case Study: Desktop and home theater
The plural of anecdote is not data. As a Mac user, I've exposed a number of people to Macs who otherwise never would have bothered looking at one. Many of those people are interested in trying out a Mac if they can find the combination of price and features they like.
Many in the Mac community have heralded the concept of a headless Mac, now known as the Mac mini, as Apple's one needed giant step toward attracting switchers. Now that the product is out there and Windows users have had a chance to digest the information, I intend to provide a series of case studies where I question potential switchers I'm acquainted with in an attempt to discover their thoughts about the Mac mini. What I present is anecdotal evidence at best, taken from a small but, I believe, valid cross-section of computer users who represent potential switchers. As I have no way to collect actual, verifiable data, anecdotes will have to do.
My first case study is Scott, a long-time Windows-using friend of mine who I spoke to first about a possible Mac mini purchase. Below I state my thesis, and then present Scott's circumstances, options, and opinions, and leave the comparison between my thesis and Scott's situation up to the reader.
To read the full article, please check out the full text at aaronadams.net.
Many in the Mac community have heralded the concept of a headless Mac, now known as the Mac mini, as Apple's one needed giant step toward attracting switchers. Now that the product is out there and Windows users have had a chance to digest the information, I intend to provide a series of case studies where I question potential switchers I'm acquainted with in an attempt to discover their thoughts about the Mac mini. What I present is anecdotal evidence at best, taken from a small but, I believe, valid cross-section of computer users who represent potential switchers. As I have no way to collect actual, verifiable data, anecdotes will have to do.
My first case study is Scott, a long-time Windows-using friend of mine who I spoke to first about a possible Mac mini purchase. Below I state my thesis, and then present Scott's circumstances, options, and opinions, and leave the comparison between my thesis and Scott's situation up to the reader.
To read the full article, please check out the full text at aaronadams.net.
















